Wrong Number: Fur Designer Posen Sends PETA an Early Xmas Present
Imagine for just a moment, if you can without losing your vegan lunch, that you are fur-loving fashion designer Zac Posen (shown here). Can you do it? What, as Mr. Posen, could you imagine to be your worst PR-related nightmare?
Would it be PETA running a smear campaign stating that “Posen’ in someone else’s fur makes you a poser”? (I made this one up)
How about if fashionable, vegan celebrities like Eva Mendes publicly denounced fur and all designers who still use the inhumane fluff?
I’ve got one that can top anything you probably dreamed up …

Susan Posen, Zac’s mommy and company CEO, recently changed her phone number. PETA recently got a new phone number for their New York office.
With me so far?
It just so happens, that Susan’s old number is PETA’s new number, and now conversations like this frequently occur:
Caller: Hi, Is Ms. Posen there?
PETA: Actually … “Animals are strangled, electrocuted, and even skinned alive for every piece of fur. Please do not buy anything from Zac Posen until he stops using fur!”
The caller probably hangs up at this point. Though some of these callers are press reporters. The NY Daily News reported on their encounter with this wrong number.


December 19th, 2007 at 10:17 pm
Is it wrong that I snickered a little?
January 17th, 2008 at 1:48 pm
[...] We are not gladiators, and therefore do not want to wear gladiator sandals. We do not want to wear fur. We neither want to show our own panties nor see other women’s delicates through sheer [...]