Veronica Mars Investigation: PETA Reveals New Campaign
Surely I don’t have to remind you about my love for real-life vegetarian Kristen Bell and the character that made her famous, Veronica Mars. Last night, I was watching episodes
from the third and final season of the eponymous girl detective TV show that has, unfortunately, gone the way of the dodo bird. When one began called “Show Me the Monkey” about animal testing where Veronica was working for the college scientists, helping them to find their missing lab rats and monkey (named #25), I thought that I was going to have write Miss Bell a letter of “How could you support this episode” sorts.
But I humbly confess that I jumped to conclusions too soon. The episode was amazing, and if you get the chance I strongly recommend that you check it out (it’s on Season 3: Disc 3, click for a summary).
Watching this hour of semi-reality about lab animals just happened to come the same day that PETA has launched a new campaign for the cause: Mars Candy Kills.
Around Halloween, PETA revealed that they had discovered cruel and unnecessary animal experiments at Mars, Inc. factories, specifically on M&Ms (sadly, once my favorite candy), but also Snickers, Twix, Dove, Three Musketeers, Starburst, Skittles, and more.
Here’s a bit from PETA about the recent enlightenment:
Mars is currently funding a deadly experiment on rats to determine the effects of chocolate ingredients on their blood vessels. Experimenters force-feed the rats by shoving plastic tubes down their throats and then cut open the rats’ legs to expose an artery, which is clamped shut to block blood flow. After the experiment, the animals are killed. Mars has also funded cruel experiments in which mice were fed a candy ingredient and forced to swim in a pool of a water mixed with white paint. The mice had to find a hidden platform to avoid drowning, only to be killed and dissected later on. In yet another experiment supported by Mars, rats were fed cocoa and anesthetized with carbon dioxide so that their blood could be collected by injecting a needle directly into their hearts, which can lead to internal bleeding and other deadly complications.
Click here to find out more about Mars’ cruel experiments.
Mars’ top competitor, Hershey’s, has pledged not to fund or conduct experiments on animals. Other major food corporations—including Coca-Cola, PepsiCo, Ocean Spray, Welch’s, and POM Wonderful—have also publicly ended animal tests after hearing from PETA.
Click here to read PETA’s letters to Mars CEO Paul Michaels.
Stay educated, informed, enlightened. Be in the know, and you can be as cool as Veronica Mars’s Kristen Bell!
kristen bell, veronica mars season 3, animal experiments, cruel animal tests, mars candy tests on animals, lab rats, peta investigation
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