Sexy Sells, But Houston May Ask for a Refund
The Alicia Silverstone PETA ad made for TV where the 30-year-old actress talks about the physical benefits of vegetarianism as she climbs - nude - out of a swimming pool, has been pulled from Houston stations before it even aired.
The ad was set to air this past Wednesday, starting with Houston, Texas - one of the fattest, most unhealthy eating American cities - followed by Dallas, then other cities across the United States. However, after paying for dozens of 30-second spots, PETA was informed that the video commercial (print ads also accompany the campaign) was deemed detrimental to the public by Comcast, and thus will not be shown in Houston.
In her statement about the situation, Ingrid Newkirk, PETA president, doesn’t seemed fazed by the news: “[Viewers can] get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit – chock full of delicious recipes – that will make them drool for an entirely different reason.”
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September 23rd, 2007 at 5:46 pm
Wow. I wonder if the Beef Counsil had anythign to do with the ads being pulled.
September 24th, 2007 at 10:35 am
[...] what you call it. Alicia currently promotes PETA’s (People for the Ethical Treatment of Animals) campaign for vegetarianism. And in order to show the public that being a vegan helped her lose weight (and of course getting [...]
September 24th, 2007 at 12:39 pm
[...] currently promotes PETA’s (People for the Ethical Treatment of Animals) campaign for vegetarianism. And in order to show the public that being a vegan helped her lose weight (and of course getting [...]