fffashion: the Fur-Free Fashion Design Contest
The battle of fur as fashion has been going strong lately: Lindsay Lohan gets flour thrown on her and called a “fur hag.” Celebrities like Gwyneth Paltrow pose with fur, but swear they were tricked and would never wear it. Even more celebs pose for PETA’s anti-fur ads, most recently, Khloe Kardashian. The Humane Society files a lawsuit against companies that falsely label real fur as faux. Kid Rock loves his fur and starts a war with PETA. …
But can’t we debate the topic in a friendlier manner, like maybe a fashion design competition highlighting budding designers that don’t use fur?
Born Free USA united with Animal Protection Institute and E Magazine have joined forces to do just that!
The contest, fffashion, is a fur-free fashion contest for designers 18 or older, with an April 1, 2009 deadline, and an inexpesive $25 entry fee. Judges include Sophie Uliano, green living guru and author of New York Times bestseller Gorgeously Green; Summer Rayne Oaks, eco-model, activist, spokesperson, and resident expert for Discovery Network’s Planet Green; and Brita Belli, editor of E Magazine. Premier online independent fashion Web site UsTrendy is also supporting the contest.
The top ten clothing items will be featured on the fffashion site. Those selected as the 1st, 2nd, and 3rd place winners will also receive cash awards, featured recognition in E Magazine, a personal profile on fffashion. First place will also be honored with a professional photo shoot.
Learn more about Born Free USA’s stance and believes on their Fight Against Fur campaign page.
December 16th, 2008 at 11:27 am
I think this contest is a great way to bring attention to a worthy cause, and I wish PETA would take note. Yes, you can create an anti-fur campaign without objectifying or demeaning women. The ad with Khloe Kardashian is just pandering to the lowest common denominator and I wish the “I’d rather go naked than wear fur” campaign would just go away already. Yes, naked women catch attention. We get it. Can we have an advertising campaign that doesn’t look like it’s designed by the characters on “Mad Men?”
Kudos to those behind fffashion, who show you can be fur-free with class and promote intelligence, not idealized, Photoshopped projections of women’s bodies.
December 17th, 2008 at 4:38 pm
[...] 2. Leaning Toward Feminist: These folk look more toward praising the positive alternatives. My co-worker, Karen, left such a comment yesterday on my post about fffashion. [...]