COK Shows Pro-Veg Ads on MTV
As of yesterday, February 23, U.S. MTV viewers will be shown two vegetarian ads produced and paid for by Compassion Over Killing (COK).
Erica Meier of COK excitedly announced the new ad campaign, saying that “viewers around the country will see, perhaps for their first time, a behind-the-scenes glimpse into the cruel world of factory farming - and they’ll be further directed to visit our website TryVeg.com for more information.”
The 30-second TV ads, “Exploring Your Food” and “A Side of Truth,” will run for the next five weeks. Watch them, and COK’s five other pro-veg ads, online by clicking here. COK began their ad campaign in 2004, and have since done test runs on MTV of select ads in target cities. At just pennies per viewing, the ads have “proven to be a strategic and cost-effective way to expose the hidden horrors on factory farms and encourage people to explore compassionate eating habits.”
COK is hot right now in the animal rights movement! Earlier this month, COK teamed up with Mercy for Animals and the Animal Protection and Rescue League to launch a campaign urging BOCA to stop using eggs in their veggie burgers and other products. Check out this campaign at BOCAEggFacts.com. Before targeting BOCA, COK had success urging Morning Star Farms to use less eggs, thus making more of their products vegan not just vegetarian.
COK is a Washington, D.C.-based nonprofit that makes a nationwide impact with their efforts. Learn about all of their current and recent campaigns at COK.net.
February 25th, 2009 at 10:39 am
That is so great that those will be airing. It is high time that people start making the connection between what is on their plate and where it came from. Great job on the commercials!!